About us

Making European
e-commerce move faster.

WaveGo was founded in Stockholm by Hugo Rogell and Victor Rogell with one goal: help European suppliers grow — and make it possible for anyone to start an online store, without long and complicated delivery times.

Hugo Rogell and Victor Rogell, founders of WaveGo, at the WaveGo office in Stockholm
Hugo & Victor Rogell — founders of WaveGo, Stockholm, Sweden

Dropshipping got a bad reputation for a reason: anonymous overseas catalogues, month-long shipping, surprise customs fees and products nobody stands behind. We grew up in Sweden watching great European brands sit on fantastic products — while online sellers shipped inferior versions of them from the other side of the world.

WaveGo exists to connect those two sides. Suppliers get a new sales channel and reach retailers across the Nordics without lifting a finger. Retailers get verified European brands, real EU warehouses and delivery in days — not weeks. And customers get their orders fast, with no customs surprises.

We build WaveGo the Nordic way: clean, honest and simple. No hidden fees, no inflated numbers, no friction. Just a smooth platform that lets anyone — from a first-time seller to an established store — build an e-commerce business they can be proud of.

Built in Stockholm Verified EU suppliers Days, not weeks

For suppliers & brands

We help European suppliers and companies grow by opening a new sales channel: hundreds of Shopify retailers marketing and selling your products across the Nordic market — while you keep full control of stock, pricing and fulfilment.

For anyone starting out

Starting an online store shouldn't require a warehouse, upfront stock or shipping that takes a month. With WaveGo, anyone can launch an e-commerce business in minutes — smooth, honest and with delivery times your customers will actually accept.

Come build with us.

Whether you sell, supply or both — WaveGo is made for you.

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